|creative brief||business requirements|
|ideas for advertising||advertise ideas|
|creative darling||business partner|
|absence of invention||ideas that do⁴|
|lack of solidarity with consumer||social|
[keep it simple, stupid]
the consumer is an inherently knowledge driven biest
|a websites is an image:
static, momentary, temporary
|a blog must be a reflection to be successful⁵:
dynamic, continuous, participatory
¹Jessica Schmidt, mediaman. ²Alastair Duncan, participation marketing. ³Jenny Williams, Ideagarden,
⁴Gareth Kay, Goodby, Silverstein and Partners. ⁵Tom Mahon, English Cut
Contrast sharpens perception
The above chart helps us advertising practitioners clarify what was and what it is in today’s marketing and communication. Advertising has lost its way. Integrated communication offers a passage to restore trust in our industry.
The next menu item offers a preview of my most current blog entries and provides best practice samples.