Bob Crozier [the man in the ad] called the opening night of the convention. He hollered into the phone:
“Mark, you got to see this, the ladies are all over me!”
The ad, placed in the program brochures of the trade conventions in 1986, had the lady registrars of galleries, museums and collectors, do exactly what the headline
suggested, they got a hold of Bob Crozier, happy to have someone to talk to at a location away from home. Entrepreneur Bob Crozier introduced a new business model to Manhattan’s art community, one which has proven successful ever since.