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Mark Sargent
New classic advertising for twenty-seventeen

lesss.co, Böcklinstreet 52, 80638 Munich, Germany
I help with the design of business projects. Phone: +49 (0)89 92285701 → Letter to me

➂ How to let Angela Merkel’s digital footprints do the walking

Angela-Merkel.de during the federal elections in 2005. 9 years later, Angela-Merkel.de is a beacon of a responsive one pager, featuring parallax scrolling and a no nonsense web experience across devices.

Statesmanlike reason, closeness and unpretentious authenticity in a decidedly small, unobtrusive browser window countered to the online presence of former Chancellor, Gerhard Schröder.

Rich with flash effects the former chancellorʼs web presence demanded the userʼs entire workspace with its posh panorama screen.

“Not to produce herself, is how she produces herself” explains Merkel’s biographer, Gerd Langguth.

Angela-Merkel.de, continuously featuring podcasts, accompanied Germanyʼs first female Chancellor through her successful 2005 campaign and into the favorably mannered broad acceptance that Mrs. Merkel enjoys today.

Today chancelor Angela Merkel can count on by far the most internet supporters of all German politicians. 79.700 registered supporters in social networks, according to research done by the hightech-federation BITKOM.. The social network for campaign supporters powered by chanclor lady’s party [CDU] has 19.700 registered users [31. August 2009]. You can find it here: team Deutschland

 

 

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